Speakers tend to collect quotations. It’s a sign of respect when quoting someone, to state where
you heard or read a person’s comments. In the political arena, this courtesy is
violated so often, an entire industry devotes itself to fact-checking. Too
often fact checkers report a quotation was taken out of context, or twisted
into what amounts to a lie, or actually is a lie. It’s so common that we hear
people confess with the euphemism, “I misspoke.”
Don’t assume an audience, jaded by their knowledge of
speakers’ deliberate lies and half-truths, will believe you. Offer proof. If
practical, hold up a book, state its title and show marked pages when you quote
an author. Offer handouts with citations listed. For references on creating a citations
handout, type bibliography or citations in a search box. The Purdue Owl (Online Writing Lab) is
good, but you’ll find so many choices, it’s dizzying.
Your handout, properly done, will not only add to your
credibility, but also to your professionalism.
It’s impolite to bore your audience with lengthy quotations.
Paraphrase. If compelled to quote a long passage word for word, include that in
your handout. But be aware of the “fair use” clause in copyright laws.
Crediting an author does not give you the right to copy and distribute their work
with abandon.
In presenting material, talk. That’s what a presenter does. Use
visuals only as necessary. For example, the use of illustrations in a discussion
of historic architecture would be appropriate, and perhaps the only way to clarify a point,.
If you must say it in pictures, make sure you have the right
to use another’s artwork or photography. Look for “exceptions” on websites that
offer free use of artwork. “Free” might apply to non-commercial use only. Think
about it. You did not receive compensation for a speech, but gave the
presentation in an effort to build your reputation as a speaker. Isn't that
advertising? Isn't that commercial?
Think about this: you worked hard to prepare a presentation,
and you engaged your audience. You fulfilled your purpose to teach, entertain,
or inspire them. In crediting others for their artistic
work, you've gained a reputation for integrity.
When all’s said, members of your once-jaded audience will respect you and recommend you to their associates. You'll discover the best quotations to collect: customer's endorsements.
(c) 2013, Bernice W. Simpson
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